Visual Identity
HT is the lead brand of Hyundai HT, and it is a design asset that visually expresses its core value.
Brand Mark
It represents images of interacting digital pixels, and displays the shape of the company
that connects new potentials of space, technology, everyday life and future.
Brand Color
Energetic RedPrimary Color
※ HT Energetic Red (Recommend to use with priority when displaying logo)
Red symbolizes passion, fortune and happiness.
The color delivers the powerful and younger image of
HT brand to customers, and allows energetic positioning.
- PANTONE 192 C
-
C3M100Y71K0
R230G0B68#E60044
White symbolizes light, hope and purity.
The color displays the shape of the company that provides fulfilling life
and social contribution through HT’s own transparent management and technology
- PANTONE White 000 C
-
C0M0Y0K0
R255G255B255#ffffff
Grey shows modern, development and trust.
The color displays the shape of HT that is leading the smart home
in the world based on HT’s expertise accumulated at the top spot for
a long time.
- PANTONE Cool Gray 7 C
-
C20M14Y12K40
R149G149B149#97999B
Black symbolizes hard, firm and strong power.
The color displays HT’s position and firm stance which is at the top of Home IoT industry.
- PANTONE Black 6 C
-
C20M0Y0K100
R0G0B0#000000