Press Release
Hyundai Telecommunication Co. Ltd. (www.hyundaitel.co.kr), an integrated home network solution specialist, announced that the company is integrating all its product brands into 'imazu'.
The brand repositioning will be effective as of 25th to commemorate with the company's 8th anniversary.
Integrating different brands such as INOVA the company had being using in home automation is a part of the company strategy to concentrate it core competency to home network industry which as been steadily growing.
Along with brand integration, the company plans to carry out the aggressive marketing of imazu to improve its brand awareness in the industry and among the consumers.
Imazu stands for Imagine Zenithal Union and represents Hyundai Telecommunication's cutting-edge home network system that integrates the various functions of home network as explained by the company official.
The company recently expanded its SI business, which had been concentrated on developing the intelligent building system, by developing and supplying the CCTV system, a part of security business. In addition, the solution team was expanded to enter the u-city projects. The company also has the plan to actively penetrate the Middle East/European market and show the visible presence in the Japanese market.
Nae-heun Lee, Chairman and CEO of Hyundai Telecommunication explained the company's vision as to "concentrate all its passion to foster the integrated brand, enter the new business and penetrate the global market in order to grow into the world class home network solution provider."
Hyundai Telecommunication also reported that the company is about to begin construction of the new HQ building in Shingil-dong, Youngdeungpo-gu to commemorate its 8th anniversary. Construction of the new building will be completed in 2007.
Reported by Yong-young Kim
[The Maeil Economic Daily / April 20, 2006]
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The brand repositioning will be effective as of 25th to commemorate with the company's 8th anniversary.
Integrating different brands such as INOVA the company had being using in home automation is a part of the company strategy to concentrate it core competency to home network industry which as been steadily growing.
Along with brand integration, the company plans to carry out the aggressive marketing of imazu to improve its brand awareness in the industry and among the consumers.
Imazu stands for Imagine Zenithal Union and represents Hyundai Telecommunication's cutting-edge home network system that integrates the various functions of home network as explained by the company official.
The company recently expanded its SI business, which had been concentrated on developing the intelligent building system, by developing and supplying the CCTV system, a part of security business. In addition, the solution team was expanded to enter the u-city projects. The company also has the plan to actively penetrate the Middle East/European market and show the visible presence in the Japanese market.
Nae-heun Lee, Chairman and CEO of Hyundai Telecommunication explained the company's vision as to "concentrate all its passion to foster the integrated brand, enter the new business and penetrate the global market in order to grow into the world class home network solution provider."
Hyundai Telecommunication also reported that the company is about to begin construction of the new HQ building in Shingil-dong, Youngdeungpo-gu to commemorate its 8th anniversary. Construction of the new building will be completed in 2007.
Reported by Yong-young Kim
[The Maeil Economic Daily / April 20, 2006]
Related News Articles
2006-04-19 Yonhap News
- Information and Communication, Hyundai Telecommunication to Integrate its Brands to imazu
2006-04-19 Money Today
- Communication/Venture, Hyundai Telecommunication to Integrate its Brands to 'imazu'
2006-04-20 Digital Times
- Online, Hyundai Telecommunication to Foster imazu as the Company's Integrated Home Network Brand
2006-04-20 Daily Zoom
- Digital, 'imazu', Hyundai Telecommunication's Integrated Home Automation Brand
2006-04-20 The Electronic Times
- Digital Industry, Hyundai Telecommunication's Home Network Brands to Be Integrated to 'imazu'
2006-04-20 The Financial News
– Information and Communication, Hyundai Telecommunication's Home Network Brands to Be
Integrated to 'imazu'
2006-04-20 The Seoul Economic Daily
– Industry (Information Technology), Hyundai Telecommunication to Integrate its Brands to imazu