Press Release
'imazu' of Hyundai Telecommunication Co., Ltd. is a brand favored by the consumers in the home network market.
Home network means integrating all electronic products (home automation, security, home appliance, information devices, etc.) at home so that they can be accessed, exchange data and be easily used not only from the various areas of home (bedroom, living room, kitchen, etc.) but also from outside the house.
The success imazu can be mainly attributed to 'selection and concentration' and 'integrated brand marketing'. Integration of different brands of home network products resulted in higher awareness by the consumers and that led to selection.
The company continues to introduce innovative technology and design through the aggressive research and development to backup the strong brand power with the superior products.
Hyundai Telecommunication is also active in penetrating the overseas market. Not satisfied with being the leader in the domestic market, the company is carrying out active campaigns in Europe, Middle East, Asia and Americas through relentless investment in product development and new product introduction. The company incorporated 'Hyundai Telecom Japan' in Japan last year and has presence in 81 countries in which it is about to generate significant revenue.
The Korea Economic Daily / April 25, 2006
Home network means integrating all electronic products (home automation, security, home appliance, information devices, etc.) at home so that they can be accessed, exchange data and be easily used not only from the various areas of home (bedroom, living room, kitchen, etc.) but also from outside the house.
The success imazu can be mainly attributed to 'selection and concentration' and 'integrated brand marketing'. Integration of different brands of home network products resulted in higher awareness by the consumers and that led to selection.
The company continues to introduce innovative technology and design through the aggressive research and development to backup the strong brand power with the superior products.
Hyundai Telecommunication is also active in penetrating the overseas market. Not satisfied with being the leader in the domestic market, the company is carrying out active campaigns in Europe, Middle East, Asia and Americas through relentless investment in product development and new product introduction. The company incorporated 'Hyundai Telecom Japan' in Japan last year and has presence in 81 countries in which it is about to generate significant revenue.
The Korea Economic Daily / April 25, 2006