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Design competition in home-network industry "in great flames"

In home-network industry, design competition is in great flames.
Wall Pad is known as the terminal of touch screen type which is the equipment that actual resident directly controls the home-network system. The functions of wall pad such as confirmation of visitor, control of light and cooling and heating, resident's vote, confirmation of parking location, CCTV monitoring and sending and receiving of phone, etc. are infinite.
Especially, as wall pad is the visible equipment customer directly use, the companies particularly takes care of design.
HYUNDAI TELECOM proposing home-network 'imazu'brand (C.E.O., Lee Nae-Heon) is tied up with Motto Design as a design professional company and shows up the various wall pad design. Every one year new product proposes and The newest products is HNT-2100 and HNT-2070 presented in last July and September respectively, which have the characteristics of streamlined design with the various dimensions such as 7 inches and 10.2inches, etc.
Samsung Heavy Industry which recently started regular sale (C.E.O. King Jing-Wan) was recently tied up with Inno Design well-known as industrial design and showed up wall pad products. Samsung Heavy Industry showed 2 types of 7 inches, 2types of 10.2 inches and 1 type of 12.1 is now under the development of 15 inches. A relevant person of Samsung Heavy Industry said that "we added the newest design trend of Milano in Italy."
Additionally Samsung Heavy Industry is trying its best to come close to customers including PPL of its wall pad on SBS TV drama, etc.
HYUNDAI TELECOM and Samsung Heavy Industry are tied up with design professional companies, whereas Seoul Telecommunication of 'ezon'(C.E.O. Song Bo-Soon) laid the center of gravity on its design itself. Although part of work is asked to design company, most of design is developed by its design team. Seoul Telecommunication achieved first domestic record to win iF design prize with its wall pad SHN-8080 in the last 2005. A person in the industry explained that "of home-network systems, equipment having the most touches from people is the wall pad" and "so the industry focuses on offering the products with the various designs as meeting customer's height of eye."

Cho Ji-Yeon reporter digerati@inews24.com